The most beautiful moments in riding happen when horse and rider truly understand each other. Everything we create exists to protect, deepen and celebrate that connection.
Our vision is to help every rider transform more hours in the saddle into meaningful progress while strengthening the partnership with their horse.
We honor traditional horsemanship. Technology should never distract, replace expertise or rewrite the fundamentals of good riding, but serve as an objective partner in the learning process.
We believe riding should always aim to be clearer and more harmonious. We empower riders to refine their aid system and build a softer and more consistent connection with their horse.
Every ride is a lesson, and a horsemanship is a lifelong journey. For us, it’s all about continuously growing our skills and understanding to become better riders and better partners for our horses
Team work makes the dream work! We build tools that connect riders, coaches, and horses. By offering a shared source of objective truth, we help the entire team.
We don't create technology just for the sake of it. Every sensor, metric, and feature is designed specifically to solve real challenges in everyday equestrian sport.
Johanna Toivanen
“I have spent more than forty years with horses. They've been my teachers, refuge and my greatest source of joy. ReinSense was never created because I wanted to build another technology company. It was created because I wanted to protect that feeling every rider searches for—the moment when horse and rider truly understand each other.”
"I was riding my horse Flora, when everything came together. There was a moment when it felt like we were flying, as if horse and rider were moving with one mind. As an engineer who has spent years developing flight control systems, I couldn't stop thinking about the similarities. Both involve balance, continuous feedback and subtle corrections. That day I asked myself: what if we could bring the same precision and feedback principles from aerospace into horse riding?"
-Johanna Toivanen
That question became the beginning of ReinSense
